PRESS RELEASE
Norway Cup creates value of over 300 million kroner
A ripple effect analysis conducted by Innovation Norway shows that Norway Cup 2025 contributed a total of NOK 304 million in regional value creation for Oslo and Akershus. The tournament, which attracted 53,000 visitors and a total of around 95,000 participants, is thus one of the country's largest annual boosts for tourism, trade and local business activity.
- Norway Cup is not only the world's largest football tournament for children and young people. It is also one of Norway's most important meeting places and a significant driver for local business, says Tone Lien, CEO of Norway Cup.
The analysis shows that visitors alone account for NOK 261 million in purchases of goods and services in the region. Accommodation is the largest driver with nearly 370,000 overnight stays, of which nearly 160,000 are in hotels. This is how the value creation is distributed:
- Visitors: 202.7 million kroner
- Participants: NOK 57.5 million
- Organizer's purchase: NOK 42.7 million
- Associated persons: NOK 0.9 million
In total, this results in regional value creation of NOK 303.9 million.
Norway Cup also attracts a significant number of international guests. In 2025, nearly 5,700 participants and visitors came from abroad, generating nearly 40,000 overnight stays in Norway. This gives a total national value creation of NOK 43 million.
- Norway Cup is about more than football. It is about community, inclusion and experiences that last a lifetime. The fact that the event also creates such great value for both the city and the country makes us even more motivated to develop the tournament further, says Lien.
Over half a million people visit the plain during the Norway Cup to watch more than 5,000 matches. The event starts with a free opening concert.
About the analysis
The ripple effect analysis was prepared by Innovation Norway after last year's event and is based on figures from the organizer and quality-assured calculations. The analysis only measures priced effects, and does not include non-financial benefits such as public health, volunteering, competence building and societal value. The full analysis is available at www.norwaycup.no .
