Goal 1: Eradicate poverty

Norway Cup should be an affordable tournament to participate in. To reduce financial barriers for teams from developing countries, we have a separate support scheme for these teams. In addition, we encourage coaches and team managers to seek financial support for players in need through municipal support schemes.

Goal 2: End hunger

During the food service in Ekeberghallen, food is served according to how hungry the participants are, and not according to how much we assume they will eat. We have reduced the size of plates and glasses, so that participants can help themselves several times - which helps reduce food waste. We also have routines to avoid throwing away excess food after the tournament.

Goal 3: Good health and quality of life

Research shows that physical activity helps to strengthen people's physical and mental health. Norway Cup is not only an arena for physical activity, but also a place where community, inclusion and good interaction are at the center - which are at least as important for good health and quality of life. We bring together children and young people from all over the world, and act as a bridge builder between cultures and individuals.

Goal 4: Good education

Norway Cup is an arena for value and knowledge dissemination. We want our participants and visitors to come home from the tournament a little wiser and more aware of how they can contribute to making the world a better place. As part of this work, we have in recent years organized our own Global Goals Arena in collaboration with competent value providers. Here, organizations are invited to help us spread knowledge about the UN's sustainability goals to the many thousands of visitors throughout the tournament week. 

Goal 5: Gender equality

Norway Cup opened up girls' participation in our first tournament back in 1972, even before the Norwegian Football Federation (NFF) had established girls' football. Since then, we have been actively working to recruit even more girls. We have organized meeting places to discuss how we can contribute to increased gender equality, and how we can keep girls in organized football for as long as possible. We have collaborated with a number of actors and events, including Thon Jentecamp in 2024, with the Norwegian Football Federation (NFF) and Thon Hotels.

Goal 7: Clean energy for all

In collaboration with the Municipality of Oslo, we are actively working towards a generator-free Ekebergsletta, and we want the entire tournament to be characterized by clean energy. In collaboration with Ruter, we offer free public transport during the tournament week, and we encourage our participants and visitors to travel by public transport. In our own organization, we mainly use electric and hybrid cars for transport, and we set clear requirements for our suppliers in this area.

Goal 8: Decent work and economic growth

Norway Cup should be a workplace characterized by positivity, joy and unity. We want the volunteers to thrive, so that they return year after year. We will provide valuable work experience to young people and marginalized groups, and facilitate knowledge development and learning that has great transfer value to working life. From the age of 6, the children in Bækkelagets SK can work in the cleaning and cycling service at Norway Cup.

Goal 9: Industry, innovation and infrastructure

Sports organizations do not necessarily have the resources to develop innovative solutions on their own, which is why we try to collaborate with businesses and other partners to promote growth in this area. We both participate in – and organize ourselves – various meeting places, where we focus on effective, innovative and sustainable solutions. We also strive to have the matches at the Norway Cup played at sports facilities in areas with good infrastructure and good public transport connections.

Goal 10: Reduce inequality

Norway Cup is a broad tournament that works according to the sports vision of "Sports Joy for All". We focus on ensuring that everyone can participate on equal terms and with equal opportunities. Among other things, we have a separate support scheme for teams from developing countries, and areas affected by war and conflict. We have a separate class for players with disabilities, and a KIDS tournament for the very youngest.  

Norway Cup also works actively to be a non-commercial player, in order to focus on value communication and attitude-building work towards participants and visitors. Over the years, we have organized various attitude campaigns against racism, discrimination and substance abuse. We have carried out "give racism the red card" markings in collaboration with NISO and LO, and made a short film about the inclusion of LGBTQ people in sports. In 2024, we collaborated with GAVI and Ada Hegerberg to highlight inequalities in access to healthcare services in the world. In 2025, we received support from BUFDIR to produce and distribute captain's armbands with an anti-racist message to all participating teams at the tournament. 

Goal 11: Sustainable communities

During the tournament week, Norway Cup helps make Oslo a meeting place for culture, innovation and social activities – across borders and continents. We are also committed to contributing to a greener city, and want to preserve Ekebergsletta as a green area for free use by everyone, with high-quality natural grass pitches. Our partners and sponsors will offer activations with universal design. Ekebergsletta will be an inclusive and accessible area, where everyone, both young and old, is warmly welcomed.

In 2025, we conducted a ripple effect analysis in collaboration with Innovation Norway. The analysis showed that Norway Cup had an estimated regional value creation of over 300 million kroner that year. The employment effect, however, was measured at over 250 full-time equivalents.

Goal 12: Responsible consumption and production

Norway Cup is continuously exploring solutions that reduce the amount of waste in the tournament and increase the degree of sorting. We aim to choose the most sustainable options in our purchases, and set clear requirements and expectations for sustainability in all agreements with partners and suppliers. We also strive to choose sustainable transport solutions when we travel. In 2024, we established a pledge project in collaboration with Coca-Cola and Ramirent, where the money raised was donated to the Red Cross. In 2026, we will – in collaboration with Ragn-Sells – install an upgraded waste system at Ekebergsletta, which allows for sorting of more types of waste fractions than before.

Goal 13: Halt climate change

As the world's largest football tournament for children and youth, it is natural for Norway Cup to contribute to the work of stopping climate change. We have implemented several measures that can be related to the UN's sustainability goals in various ways, for example by removing diesel generators from Ekebergsletta. In 2025, we started the work of registering all emission-related activities in connection with Norway Cup. This has given us an overview of where the emissions are greatest, and where we should implement measures that contribute most to stopping climate change.

Goal 15: Life on land

Norway Cup is constantly looking for new solutions to reduce the amount of single-use plastic items and other plastic packaging. During the tournament week, we have our own garbage patrol that ensures that the field is free of garbage. We have also organized cleaning competitions for participating teams for several years, and we have participated in innovation networks to find new solutions to plastic waste. In 2025, we had a collaboration with We Play Green and Handelens Miljøfond where we reduced the consumption of plastic bags at Norway Cup. We replaced approximately 3,000 plastic bags with reusable shopping nets. We are also continuously working to introduce more green alternatives in the food service at Norway Cup.

Goal 16: Peace, justice and well-functioning institutions

Norway Cup is an international meeting place that wants to connect individuals across borders, ethnicity and cultures. In an increasingly turbulent and conflict-ridden world, this goal is more important than ever. We have previously organized a peace conference in collaboration with UNICEF and the Nobel Peace Center. We have also – in collaboration with NIF and Save the Children – developed a separate Safeguard course for foreign coaches and team managers. In 2024, we collaborated with Save the Children, NFF, NIF and NOK and sent out the e-learning course “Safe at Training” to Norwegian team managers and coaches. In 2025, we expanded this work and developed the e-learning course “Safe at Tournament” in collaboration with Save the Children and NFF. We have also received several awards for our work in this area.

Goal 17: Cooperation to achieve the goals

Norway Cup has a number of skilled partners, both nationally and internationally, who strengthen our work with the UN Sustainable Development Goals. No actor or organization can solve the climate challenges on its own, and therefore effective cooperation is crucial to ensuring a sustainable future. We conduct ongoing evaluations and discuss how we can learn from each other. In order to succeed with the work within the other sustainability goals, cooperation is of great importance for Norway Cup.