Norway Cup and the business world working together towards a more sustainable future

On 2nd May, we, along with Orkla and Norway’s Prime Minister Erna Solberg, launched a global goals relay, where Orkla and 10 other major businesses are encouraged to work towards a sustainable future.

The 11 businesses are encouraged to take the ball, support the global goals, and highlight one of the goals in a joint mobilization project ahead of Norway Cup 2018.

It all ends up at a fun football match at Norway Cup on Wednesday 1 August, where the 11 players will be joined by the Prime Minister as team leader.

The 11 players are Orkla, DNB, Rema 1000, Norgesgruppen, Coop, Tine, Mills, Jotun, DNV-GL, Storebrand and PwC.

We in Norway Cup, the world’s largest football tournament for children and young people, have committed to the global goals by using our arena to highlight and increase knowledge about the goals. Norway Cup has also launched several projects and activities over the past couple of years, in order to help achieve selected goals by 2030.