Norway Cup Global Goals

Norway Cup and KIWI, make a joint effort to reduce food waste in the tournament. Read more about what we do here:

How we reduce food waste

1. No poverty

Norway Cup shall be among the cheapest tournaments in our region to participate in. We offer a funding arrangement for children in low-income families in Norway, and a funding arrangement for teams from developing countries.

2. Zero hunger

In our dining hall for participants - "the world's largest restaurant" - we serve food according to how hungry the participants are and not according to how much we assume they will eat. We have also reduced the size of both plates and drinking glasses, to reduce food waste.

3. Good health and well-being

Physical activity provides better physical and mental health. Sport is also about community, affiliation and inclusion, which provides increased life quality. Norway Cup wants to motivate children to take part in organized football. Norway Cup has classes for children and youth from 6-19 years, and we have no limitation on the number of teams.

Quality education

Norway Cup wants to be an arena for promoting good values. We want our participants to return from the tournament more aware of how to make the world a better place. We do this in collaboration with partner organizations who are present at our Global Goals Arena with awareness-raising activities.

5. Gender equality

Norway Cup included girls teams already in the first tournament arranged in 1972 - before girls' football was organized in the Norwegian Football Federation. In recent years, we have worked with both mapping girls' situation in football in Norway - and we have organized arenas to discuss how we can facilitate girls to have exactly the same criteria as boys, and how we can keep girls as long as possible in organized football.

7. Affordable and clean energy

From fossile fuel energy to clean energy: In collaboration with, among others, Oslo municipality, we have worked towards a fossile fuel free tournament area. We want the tournament to use as clean energy as possible - also through encouraging our participants and visitors to use only public transport during the tournament. All participants travel for free with public transportation in Oslo.

9. Industry, innovation and infrastructure

Norway Cup participates in and initiates networks with the aim to share resources, and jointly develop efficient, greener and more sustainable solutions. Norway Cup has a large volunteer pool, and many young people use positions in Norway Cup as valuable work experience through getting responsible tasks and roles in the organizing comittee.

10. Reduced inequality

Norway Cup is a grass root tournament - and we follow up Norwegian Sports' vision: "The joy of sport for all". That is why we constantly work with a focus on everyone being allowed to participate, on equal terms and with equal opportunities. We do this, among other things, by offering a funding arrangement for children in low-income families, and a funding arrangement for teams from developing countries and areas affected by war and conflict. We also have classes for players with disabilities, and we have for several years collaborated with Bufetat to integrate unaccompanied minor asylum seekers in local football teams and be given the opportunity to participate in Norway Cup.

To prevent exclusion and discrimination, we have for many years organized campaigns against racism, discrimination and drugs - we have made a film about the inclusion of LGBTQ people in football - and we have organized "Give racism the red card" markings every year in collaboration with NISO and LO.

Every year, Norway Cup strives to have as low registration fees as possible, and compared to other Norwegian and foreign tournaments, we are at a low price level. Norway Cup has also been conscious of not having a commercial focus at the tournament and instead focus on promoting values on our physical and digital arena.

11. Sustainable cities and communities

Norway Cup wants to contribute to the city of Oslos goal of becoming a greener city. We want to preserve Ekebergsletta as a green area for free use for all, with high-quality natural grass pitches for use during the Norway Cup.
We offer our participants free public transport within Oslo, and encourage all teams to travel as environmental friendly as possible to Oslo. Norway Cup participates in and initiates networks with other events with the purpose to share resources, and develop greener and more sustainable solutions.

12. Responsible consumption and production

Norway Cup is constantly looking at solutions that reduce the amount of waste in the tournament. Our purchases shall be characterized by choosing the most sustainable alternatives. Our participants are more aware of what products are offered and how sustainable the products and solutions are. Children and youth are also clear and uncompromising in their expectations, and we and our partners must deliver.

13. Climate action

All participants have free public transportation in Oslo. In the tournament we use electric cars for internal transport. In collaboration with the Oslo Municipality, we now have electric power supplies at the whole tournament area, which means that we no longer need fossile fuel generators.

14. Life below water

Norway Cup is constantly looking for new solutions in the tournament to reduce the use of plastic products. For several years, we have organized beach cleaning competitions for participating teams, and we have participated in innovation networks to find new solutions for plastic waste. In 2019, we organized our own "waste innovation camp" for participating teams during the tournament, together with Young Entrepreneurship.

15. Life on land

Norway Cup is one of few tournaments to be played on natural grass. Norway Cup wants to maintain the Ekebergsletta arena with natural grass. Norway Cup has its own "children garbage patrol" responsible for keeping the plain clean of garbage throughout the tournament week.

16. Peace, justice and strong institutions

Norway Cup will be an international meeting place where children get to know each other across national borders and make new friends. In 2014 and 2015, we organized our own peace conference together with the Nobel Peace Center and Unicef.
The tournament has received various awards for our work with inclusion, solidarity, friendship across national borders, and a focus on healthy and good values. In 2018, the Nobel Peace Center had an exhibition wich included the Norway Cup SDG football and Norway Cup displays.

17. Partnerships for the goals

To organize an arena for promoting good values, we are completely depending on partners who value ethics, corporate responsibility and sustainability. NC has a large network of partners who contributes in creating good experiences for our participants. 

Shakira is one of many ambassadors for the sustainability goals